HOKA ONE ONE
The Origins of the Hoka Brand
Jean-Luc Diard and Nicolas Mermoud, the co-founders of Hoka One One, were trying to solve a simple problem. All they wanted was to improve endurance race times with a shoe that could go downhill faster, but what they ended up creating was a totally new kind of running shoe - one that helps runners perform in all kinds of challenging conditions. Although the running shoe industry has been slow to accept this seismic shift, runners themselves are already winning races and running better with Hoka shoes on their feet.
Strengths of the Hoka Brand
Daring to be Different
Jean-Luc and Nicolas are both trail runners with backgrounds in gravity sports, and they apply this well-rounded approach to Hoka's products. Their design ethos is influenced by surfing, skiing and cycling as well as running, turning a broad knowledge base into pinpoint precision to create running shoes that are perfectly tailored for their purpose and completely distinct from other running shoes on the market. Their original Hoka One One® shoe revolutionised running, and they still incorporate the same basic elements into every shoe they build.
Customisable Experience
Hoka know that no two runners are the same, and every runner needs the perfect shoe for their own needs. That's why they have a variety of options to choose from when it comes to cushioning, stability, weight, fit and intended running surface, as well as a variety of colours and styles so that when you're aiming for a personal best, you look your best too.
Top Hoka Products
Cutting-Edge Running Shoes
Every pair of Hoka running shoes shares certain key features. A responsive and durable cushioned midsole protects without sacrificing performance, unique meta-rocker technology helps push you steadily onward by complementing your ideal gait, and the Active Foot Frame supports and guides your foot without confining your motion. Everything about them is designed to make running easier and more natural.
Supportive Recovery Shoes
These recovery shoes use some of the same advanced technology as the main Hoka range and are designed for maximum support and comfort after a run, making sure that your feet remain in peak condition. Whether on the trail or off, Hoka are serious about supporting runners to do their absolute best.