ABK

ABK Strengths

Outdoor Apparel

The company is located within Grenoble where most of the French climbing sport takes place. It is, therefore, the ideal thing for meeting the needs of sports people who frequent the Ablok-boulder hall or even those who visit the area looking for alpine mountaineering clothing, which they can combine with a surfer style. This is what ABK offers its customers. Their designs are comfortable, cool and very durable climbing wear. This means that they are more casual and less technical, which reflects the scene's setting. ABK's slogan came from one of their first customers, and just like that, they adopted it. Their state mission statement states ‘Be individual, relax, be happy and feel comfortable'. This resonates with what makes up the young brand. They express their wit and irony in their stylish t-shirts. Their collaboration with other outdoor sports companies has made the ABK thrive. Its head offices are in Grenoble in a park that is not far from where everything began.

Urban Style

The proximity of the boulder gym is very important for this company. This gym is an essential meeting point, and also Grenoble is more of a student and sports town which has made it the hub of outdoor companies. The city also offers all outdoor sports enthusiasts the perfect environment. Being surrounded by three mountains, the place is perfect for this kind of business. Their style is mainly urban because the city is also full of young students who prefer beautiful clothes regardless of where they have to wear them to.

ABK's Best Sellers

Iron Tee Olive

This is a cotton stretch men t-shirt that comes in a regular fit. The short sleeved round-necked shirt is ideal for daily or technical wearing. It can also be worn by climbers who fancy styling climbing apparel.

BK IWEN SHORT V W DEEP CANDY 2018

These board shorts were designed for ladies, and can also be used for kayaking. They are 3rd generation board shorts that come in a classic look and beautiful colours just like the old shorts. The shorts have been certified for technical and aesthetic aspects by the manufacturer. With such stylish and beautiful shorts, you are bound to enjoy having them on. They are 98% cotton, and 2 ripstop for maximum comfort and their 2-year warranty proves that they are made from quality material and thus, quite durable.